The 2015 World Summit for Nobel Peace Prize Laureates is being held in Atlanta this year, so the committee came to us to try to help them brand the summit. I worked on a fairly large team with 7 other people, and below is a small taste of some of what I worked on in my sub-team within the larger team: the summit's website and the donor sheet. We wanted the website to be friendly for users of all ages, with all types of computers, with all different education levels. One poll the committee offered us said that there are still people around the world that do not know how to use the scroll function on a website, so we wanted to make scrolling obsolete, make images large to be seen by the elderly, and we wanted to make the website as clean as possible to avoid confusion for people worldwide unfamiliar with technology.

We teamed up with the Georgia Alliance to End Homelessness, and created collateral pieces to help end homelessness! My group created a video promo for the organization, a booklet for teachers and staff at schools about homelessness and the organization, and also a small pocket-size triangle brochure that schools can give out to homeless parents and students that has references for important resources if you are homeless. My focus was on the triangle brochure.

Below are the final designs for several pieces involved in a group project for Georgia State University's Auxiliary Services department. Anyone who's ever tried to make it to class on time downtown at Georgia State knows that traffic and parking are a total nightmare. My group came up with Panther Pathway, a parking app that allows real-time info and services to student commuters. The app notifies students through Twitter updates about any road closures, open parking lots, or events downtown that could impact students. It also shows real-time GPS of the shuttles, so students know when and where buses will stop and arrive, and it also allows students to reload their Marta Breeze Cards on their mobile phones in order to avoid line times at the station while also acting a safety feature to keep crime down at Marta stations so that students do not have to take out their wallets to reload cards.

Below are boards we created that showcase the app's design, a video that would run on monitors at the university that promote the app, and poster flyers the university could put up to advertise the app.

To further the Full Radius rebrand, our team designed communication tools that reflect the principles established so far during logo development. I worked on the stationary letterhead for my group. There are a few significant design aspects to the letterhead.

Structurally, the letterhead is designed so that when folded into thirds, the top crease appears just below the letter's greeting, meaning upon opening the envelope, the only part of the letter exposed to the viewer is the logo, date, mailing address of recipient, and letter's greeting. This maximizes the privacy of the letter both if someone mistakenly opened the letter believing it was addressed to them, and also, it obscures letter content if in the envelope, an individual held the letter up to a light source to learn the contents of the letter without opening it.

Also, there are actually two identical letterheads with minor differences: one letterhead contains a full-bleed to the edge of the page for a more polished, professional look, while the second letterhead omits the full-bleeds to allow Full Radius to print the letterheads in a cost-effective manner off home-office printer since non-profits typically have limited funding. The letterhead with the full-bleed is intended to be sent to other professional dance studios or dancers for recruitment purposes for the annual Modern Atlanta Dance Festival hosted by Full Radius, or it may be sent to benefactors as a means to thank them for donations or request funding. The letterhead without bleeds would be for more informal recipients, such as schools, hospitals, or for general correspondence purposes.

A huge part of design is the process of design; to be a successful designer, you have to know how to brainstorm, edit, and scrap a wide variety of ideas in order to come up with the ideal solution to a design problem. Since I started this blog after I finished my entry portfolio, I wanted to share a small portion of the design process I went through that dictated some of my final project designs.