As a "Part 2" to the Illustrative Typeface project, my newest project was to showcase the typeface I designed (see the previous blog Illustrative Typeface) in an advertisement promoting the typeface. House Industries is a company that promotes typeface design, and the assignment required the use of their logo within the project. Because my typeface is so legible, I wanted to promote the ease with which letters and words can be distinguished by the viewer as well as promote the boldness of the colored lamp petals adorning each letter. Like every good product, my typeface needed a simple, appropriate slogan that promoted the typeface, and "Keep the light on" was the slogan I chose to do such. The minimal, clean design showcases the typeface without distraction and announces to typeface buyers that the typeface can stand strong on its own.
