To design a web viral for the internet, I chose a 30 second audio clip and based my script around it. The clip I chose was from the TV series "Spaced" starring Simon Pegg and Jessica Stevenson where the two are having a tiff over the rules of Scrabble. My web viral is also a commercial for Kraken Rum; giving the commercial intent further proves the ability to design with purpose rather than designing to be arbitrary.
