Advertising is a huge part of design, especially in regards to pop culture and fashion products. Below is a promo booklet I designed for Lucky Brand Jewelry that showcases the upcoming trends and products for the early spring season. Ideally, the booklet would be placed inside a customer's Lucky Brand shopping bag upon checkout from the Lucky Brand store as a "take home teaser" prior to the release of the early spring jewelry line. The project was not meant to rebrand Lucky Jewelry, but rather, promote the existing brand.
I do not have delta shots of the constructed booklet yet, so the images below are the open-spreads of the promo booklet. When closed, the booklet measures approximately 4.25" x 6".
